Client: Starbuck's Verismo System
Communication Opportunity:
Increase awareness about the Verismo and how you can have it at home at your own convenience.
Creative Strategy:
Verismo gives you the experience of being able to take time to do the things you love while drinking the coffee you love. We want to give people a little personal, quiet space in this hectic world to relax with Verismo.
Target Audience
25-45 Working Professionals. Already loyal Starbucks consumers. Introverts or people who just need a conducive environment to work, the people who like to work from home.
Insight/ Tagline: Coffee time is Me time.
Increase awareness about the Verismo and how you can have it at home at your own convenience.
Creative Strategy:
Verismo gives you the experience of being able to take time to do the things you love while drinking the coffee you love. We want to give people a little personal, quiet space in this hectic world to relax with Verismo.
Target Audience
25-45 Working Professionals. Already loyal Starbucks consumers. Introverts or people who just need a conducive environment to work, the people who like to work from home.
Insight/ Tagline: Coffee time is Me time.
Print Ad. Can be extended to social media like Instagram where people stand a chance to win a Verismo machine when they upload images of how Verismo is there for them despite the chaos they face everyday.
